Costa Cruises Rebrands with Fresh New Logo and Focus on Sustainability

google news icon 150px
google news icon 150px
Costa Cruises Logo

The Carnival-owned cruise line is making a few changes as it looks to revitalize its offering including a focus on sustainability, cuisine, and experiences on and off the ship.


A Big Change For Costa

The Italian-based cruise line is undergoing a big change with a new logo and focus on sustainability. Costa Cruises rebrand includes a new logo that keeps the signature blue and yellow design while offering a modern touch. According to the company, the new design combines two signature motifs that highlight their sustainability efforts, with the blue representing the sea and the yellow the earth.

“Now our ships are sailing again, we decided to completely renew our offer. The innovations are so significant that we can talk about a whole new way of travelling with Costa. We want everyone who holidays with us to enjoy unique, enriching experiences, discovering destinations in the most authentic, insightful, sustainable
way possible” – explains Mario Zanetti, President of Costa Cruises. “For more than 70 years Costa has been synonymous with cruise travel. At this very important time for the recovery of tourism we wanted to rewrite the future of cruises in a way that is more responsible and mindful of people and the planet, with the aim of
steering the sector back to the constant growth it saw before 2020”

Mario Zanetti, President of Costa Cruises

New Partnerships with World-Renowned Chefs

Costa Cruises is partnering with three of the world’s finest chefs: Bruno
Barbieri, Hélène Darroze and Ángel León. The trio of chefs explored the local cuisine from destinations that Costa’s ships visit and created inspirational dishes to bring to Costa’s guests. As a result of their new collaboration, Costa Cruises has created two major new restaurants: the Archipelago restaurant and Destination Dishes

Destination Dishes are the individual recipes designed by the Michelin-starred chefs which interpret the traditions and flavors of the destinations the ship’s guests will visit during their trip.

The new Archipelago restaurant, which is available on the Costa Smeralda and coming soon to other ships in the fleet, promises a unique culinary experience for guests. The restaurant features three menus, one created by each chef, that offers five items reflecting the destinations visited during the cruise. The restaurant’s design features copper sculpture enclosing unique pieces of driftwood salvaged from the shore. The menu was designed with great care using ingredients sourced from local producers and minimizing food waste.

For every dinner eaten at Archipelago, Costa will donate part of the proceeds to the Costa Crociere Foundation which supports environmental and social projects.

Article by

Marcello De Lio